But should you only stick to in-person events? Online events are becoming more popular and are a cost-effective way to hold an effective event.
How should you promote your online event? The web gives you an array of tools to put your event at the forefront. With the right event promotion, you can have a great number of attendees and can easily make your ROI.
Continue reading to know the best ways to market online events.
Use Email Marketing
Email marketing is a common way to promote your events. But your email may end up in the spam folder without the right tactics.
First, include the necessary event details. This includes what your event is about and major event details, such as how to participate in the event and the entertainment. This way, your attendees can always refer to your emails for more information.
You should also give your emails a sense of urgency. Let’s say you’re hosting a webinar. Send regular email reminders to your recipients and include the countdown in the email subject line.
What if the event is free? Don’t be afraid to state that in the email. If all you’re asking for is a little bit of a recipient’s time, they will be more willing to open up the email and sign up.
Create Content That Promotes Your Event
All kinds of event promotion can benefit from content marketing. While writing an educational blog about your event is always recommended, plug your event in all forms of content.
For example, you can add the event sign-up page to your weekly blog as a call to action aka CTA. If you regularly post videos or host a podcast, you can squeeze in a bit of the event promotion during your episodes.
What if you want to center your content around event promotion? The fear of missing out (FOMO) strategy is perfect for event promotion.
If you hosted this same event in the past, use video clips and images from the event and create a promotional video. You can also write a blog about the previous event highlights and what you’re anticipating for this year’s event.
Create an Event Website
While many brands create a separate page for the event on their existing website, creating a separate event website may be easier to navigate. You’ll also be able to fit in more information and can create a separate page to sell event tickets online.
An event website also looks more professional than a separate event page on your company website or social media pages. But you don’t need to make the website fancy. Focus on providing accurate information and make the website user-friendly.
Do You Need Help Marketing Your Online Events?
If you regularly host online events, your promotion strategy can make or break your event. But not everyone is a marketing genius.
Don’t worry, we can help you out. Contact us to get started!