The holidays are coming in a few months, which means that now is a great time to develop a holiday marketing plan. Think about it: if you plan now, by the time the season arrives, you’ll know what to do, which will hopefully lead to more sales and higher...
Are you looking for a way to get your page ranking at the top of the Google search? Improve website SEO with video content. Did you know that the first five results on a Google search account for 67.6% of all clicks? So appearing early on a search is vital. Make great...
Content marketing is a marketing strategy designed to attract, engage, and retain customers through high-quality media content. Examples of content marketing include videos, articles, and podcasts posted and shared across various online platforms. As we will see in...
When it comes to marketing, a carefully curated photograph is much more than just a pretty picture. It can help to convey an important message, build brand recognition, and even influence consumer behavior. For decades now, photography in marketing has been used in...
Defining your audience makes your marketing exponentially more effective. But how do you create a customer profile and use it to reach your audience? If you’re ready to stop wasting marketing money and tap into the benefits of a customer profile, keep reading....
Everyone knows a perpetual motion machine is impossible, yet marketing is a never-ending process. Therefore, part of the market planning lifecycle is the annual mid-year marketing plan. An effective marketing strategy that includes a mid-year refresh can help avoid...
