Word-of-mouth’s out, and major marketing strategies are in. There’s a reason for the phrase “it takes a village,“ and it’s definitely true of marketing support teams.
Marketing support teams are crucial for successful businesses. Teams permit a divide and conquer strategy. No more making one person wear all the hats.
Organizing your marketing strengthens your mission, value, and brand. If you’re looking to build your strongest marketing team, you’re in the right place.
Marketing Support Teams
First thing’s first. Marketing support teams differ depending on the size of your business. It won’t make sense to hire twenty people for a small business’s marketing department.
As a rule of thumb, small businesses range from 10-49 people. Medium businesses have up to 250, and large businesses exceed that.
Knowing how many hires make sense for your business is the first step to organizing your marketing.
What Is Your Marketing Support Team?
A marketing support team can be elaborate with multiple specialties. You’ll have a Head of Marketing, VP of Marketing, or Chief Marketing Officer within the marketing department. Remember, your marketing team doesn’t even have to be internal. Bringing on an agency can give you a full marketing department without the expense of hiring an entire team yourself.
From there, consider these aspects of business marketing.
- Content and copywriting
- Marketing strategy
- Social media
- Photography and videography
- Branding and graphics
- Website design
Based on your budget and business size, consider how many people you need for each marketing subsect. While you could fuse some positions, each is a full-time job in its own right.
When it comes to your marketing strategy, you’ll want to consider tactics like social media management, search engine optimization (SEO), pay-per-click (PPC) ads, and data analysis. Marketing only goes so far if you don’t track the consumer response.
Sound marketing strategies have two parts: execution and analysis. Without analysis, you won’t know what’s working and what’s not.
Organizing Marketing Support Teams
Think about your business model. How many people can you hire? What positions are crucial for your marketing department? Finally, do you need to look for external support? This may be key for smaller businesses that can’t bring in a full team.
Consider mapping out a tree diagram of each subsect to see who connects to who. For example:
Once you have your head of copy and content, how many copywriters will they oversee? Your numbers may differ for each department. You may need five writers but only one web designer.
Draft up more than one plan to learn which is best for you. Organizing your marketing communicates specific and clear needs to the team. Consider an external Chief Marketing Officer that brings their own team to the table through an agency designed to support small businesses.
Worthy Marketing Messages
There’s no doubt strong marketing increases sales, customer acquisition, and client retention. From that, it’s easy to declare marketing as the backbone of businesses.
Strong marketing support teams communicate clear business messages. Without organizing your marketing or partnering with an agency that can manage it for you, you’ll lack clear direction.
Strong marketing foundations blast the brilliance of your business brand. Contact us today to discuss our support in helping you build a full-service marketing team (without having to hire anyone).