Did you know that about 190 million Americans will pull out their credit cards and shop on Black Friday?

If you own a store, you know the importance of gearing up before Black Friday, Shop Small Saturday, Giving Tuesday, and Cyber Monday. And although millions of people show up at these shopping events, you still need to put your business on the map if you want some of that traffic.

In this article, you’ll learn 7 essential Black Friday marketing tips to boost your marketing strategy.

1. Send Black Friday Email Newsletters

If you’re creating a Black Friday marketing campaign for your business, you cannot ignore the importance of email newsletters. 

Sending out a newsletter to your subscribers in the weeks before Black Friday will help you create buzz. A newsletter is a great opportunity for you to share special offers and early bird deals with your customers to keep them in the loop leading up to Black Friday.

2. Reward Your Loyal Customers

Especially for a deal-packed day like Black Friday, reward your loyal customers. Gaining new leads is important, but your current customers are a more powerful marketing tool than you think.

In the months and weeks leading up to Black Friday, enlist your customers’ help to attract new ones.  Offer a rewards program to encourage your customers to refer you to their friends and family. Not only is this effortless advertising, but your customers will be pleased to receive a treat for putting in a good word for you. 

3. Create a Shopping Guide

For another great Black Friday marketing strategy, you should create a shopping guide. The purpose of a shopping guide is to highlight the items that customers love, so they know they’ll be on sale. 

Aside from displaying your best sellers, shopping guides also give product suggestions and help reach a wider audience. 

4. Advertise Deals on Your Website

Before Black Friday, you should advertise your biggest offers on the homepage of your website. This will let your customers know about your best sales ahead of time and get them pumped for the big Black Friday event.

Make sure you get to know who your target audience is to make suggestions on the products they will actually want to buy.

5. Offer Free Gifts with Purchase

The marketing power of offering extras is one that will never go out of style. To prepare for this holiday shopping season, don’t forget to advertise freebies that come with purchases. 

You can advertise this offer on social media, email newsletters, and your website.

6. Take Advantage of Social Media

More and more retailers are optimizing social media to advertise their products and offers. Social media posts allow you to advertise while interacting with your customers at the same time.

With each post, you get the opportunity to reply to comments and answer questions in real-time. You could have a lot of fun with Black Friday posts.

7. Optimize Your Site for Mobile

In 2020, customers don’t wait until they have access to their computer to shop. More and more, your customers are shopping on their smartphones. 

One of the biggest marketing tools to prepare for Black Friday is a mobile-ready website. Your customers will have the same experience whether they use their phone or computer, ensuring smooth shopping.

Try These Black Friday Marketing Techniques

Now that you know about these Black Friday marketing tips, you’re ready to take your marketing strategy to the next level.

If you’re itching for more advice, contact us today to schedule a consultation. We would love to help you improve your business in any way we can.