Can you believe that more than 560 billion texts are sent worldwide monthly?
Text messaging may seem like an ineffective marketing strategy at first glance. However, its effectiveness boils down to knowing the right tips and tricks. If you don’t follow what should be considered commandments for text message marketing, then you can’t expect to see much return on investment.
Are you wondering what commandments you shouldn’t break? Then, keep reading to learn all about the six text message marketing tips you should always follow.
1. Thou Shalt Not Spam Thy Customers
If you want to get the most out of your text marketing strategy, then you should avoid spamming your customers because that’s the fastest way to get blocked.
Spamming can take the form of irrelevant content, or it could mean you’re sending too many messages within a short amount of time.
2. Thou Shalt Not Overuse Abbreviations or Emojis
When it comes to customer text messages, you’ll want to avoid too many emojis and abbreviations because they could come across as unprofessional.
Depending on the demographics of your audience, someone may not even be in the know enough to realize what some of your abbreviations mean.
3. Thou Shalt Make Thy Messages Personal and Relevant
Another way to avoid being spammy is by making the text messages as relevant and personal as possible. For instance, you should use their name and wish them a happy Friday.
If you’re stumped about text topics, you should take advantage of data collection. This will allow you to send tailor-made topics they’re sure to love.
4. Thou Shalt Keep Track of Customer Preferences and Behavior
To reap the full benefits of text marketing, you should always track your customer preferences and behavior.
Not only will this make your text more personal, but it’ll increase your click-through rate.
5. Thou Shalt Test Thine Messages Before Sending Them to All Customers
Before tracking text performance, you should always test your text messages.
It’s better to fix a blunder ahead of time than to find out before it’s too late. For instance, is the grammar correct? Is the recipient list the right one?
6. Thou Shalt Respond Promptly to Customer Inquiries
Receiving a customer inquiry in response to a text message is great news.
Responding promptly to these messages can make the difference between landing a sale and losing a customer.
Are You Ready to Follow These Text Message Marketing Tips?
Now that you’ve learned six text message marketing tips, you can ensure that your campaigns are as effective and successful as possible. Once you see the difference in results, you’ll never want to return to your old way of doing things.
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Feel free to reach out to us. We look forward to working with you.