Everyone knows a perpetual motion machine is impossible, yet marketing is a never-ending process. Therefore, part of the market planning lifecycle is the annual mid-year marketing plan. An effective marketing strategy that includes a mid-year refresh can help avoid...
Building a brand is about telling a story. Your business brand has products that give people an emotional feeling. It tells an emotional story that gives them satisfaction. When people see your products, they should feel something. They should feel that your product...
If you want to connect with others to grow your business or to increase your employability, LinkedIn is a powerful social media platform. By creating an excellent business or personal profile, you set yourself up to get new clientele or have an established...
Being an entrepreneur in the modern business world means keeping up with all digital marketing trends and consumer habits. In other words, if you’re not taking advantage of this social media platform, you should be. Instagram provides an amazing atmosphere where...
Corinne Hone is the social media expert leading the charge at Elle Marketing & Events. She’s skilled in all social media platforms, though her personal favorite is—drum roll, please—Instagram! Let’s learn more about her skills and experience below. Corinne...